Fiat chooses them for the tops of its cars, the Italian army for military tents. Naturally, the performance of the cloths conquers mountaineers and explorers: Ferrino becomes synonymous with the outdoors.
Ferrino products are the result of relentless technological research, meticulous field testing and listening to those who use them: testers and users. All with a sense of Italian craftsmanship and style that makes each product something to be proud of.
Distributed in about 1,200 stores in Italy, Ferrino is present in many foreign markets, with exports accounting for 50 percent of production.
Experimenting, innovating, breaking new ground. These have always been the hallmarks of our brand, as evidenced by epoch-making achievements and milestones.
Ferrino's strength is also reflected in the support it provides to its sales network: more intuitive ordering, transparent promotions, and communications that are always aligned.
For this reason, it chose forSales, the suite that combines the tool for sales agents with the B2B eCommerce portal, offering greater autonomy to resellers and increased efficiency for the sales force.
A strategic decision to digitalize processes, simplify operations, and strengthen the relationship of trust that has always set the company apart.